Entertainment Super Store
This project focuses on designing a centralized entertainment management experience that allows customers to discover, compare, and purchase streaming apps and curated bundles in one place. The goal of this page is to be a one-stop shop for entertainment—simplifying what is often a fragmented and confusing ecosystem of subscriptions.
While future iterations will support full app management (activation, deactivation, and ongoing subscription control), this phase centered on helping customers confidently shop for streaming options and understand the value of bundled offerings.
The problem
Customers want flexibility and savings when purchasing streaming services, but the underlying business relationships between content providers create real constraints. Not all apps can be bundled together, and allowing customers to freely build their own bundles could result in combinations that are not supported or contractually allowed. That said, our challenge was to design an experience that:
• Clearly communicates savings through bundles
• Respects complex business rules
• Still feels flexible, intuitive, and user-driven
The solution
The experience surfaces pre-configured bundles that offer a lower price than purchasing individual apps separately.
Rather than asking users to manually build bundles—which could lead to invalid combinations—the design allows users to express interest through app selection. Users browse and select familiar streaming app icons (such as Peacock, Apple TV+, HBO Max, Disney+, and Netflix), which then act as filters. Based on these selections, the system intelligently surfaces eligible bundles that include the apps the user is interested in—along with transparent bundled pricing.
This approach balances user intent with system constraints, giving customers a sense of control while ensuring only valid, purchasable bundles are presented.
The average US household subscribes to 5 streaming services.
61% want help managing their entertainment spend
61% want help managing their entertainment spend
UX Impact
Reduced cognitive load by eliminating invalid choices before they appear
Clear value messaging through upfront bundled pricing and savings
Familiar interaction patterns using recognizable app icons as filters
Scalable foundation for future capabilities like app management and subscription controls
My role
Created UI patterns that balance flexibility with business constraints by eliminating invalid choices before they appear
Collaborated closely with product and engineering to align on technical feasibility through upfront bundled pricing and savings
Co-led UX strategy for bundle discovery and filtering
Creative Director: Stefan Backhaus
Lead UX Designer: Steff Creighton
UX/UI Designer: Renee D’Angelo
Copywriter: Chris Ellis
Product Experience Owner: Angel Malone
