Buy flow Main File
Internal processes & implementation
Wire flow & user journey mapping
Figma file organization
Digital solutions
I saw a need and executed the solution. The e-commerce experience that my team manages is extensive and includes multiple lines of business from Internet and mobile to streaming services. I noticed that my UX team did not have one central place where our files lived and were desperate for a main source of truth document that matched what was in production. It sounds simple, but if you don’t have this in place, simply starting a project hinders productivity. This saved my team and I so much time and effort and I’m really proud of taking on this initiative.
Team
UX Designer: Renee D’Angelo (lead on project)
Lead UX Designer: Steff Creighton
Key benefits and outcomes
Allowed us to showcase to leadership the breadth of pages our digital sales team is responsible for
Streamlined our process to optimize our teams speed to market
Gave us a holistic view of our buy flow which pinpointed areas where consistency could be strengthened
Allowed faster, smoother handoffs to our engineers
Created a clearer onboarding experience for new teammates
Allowed us to develop a stronger vision and roadmap for future designs and functionality
