Arch Home Solutions logo and branding.

Arch Home Solutions LLC., is a small family run business that came to me at the start of their company launch this year, which is serving the Greater Philadelphia Area. They are home grown and the meaning behind their logo shows it. Each letter is a sweet nod to the women of the family: Ava, Rachel, Cameron, and Harper <3

I was immediately inspired by this name and logo that I created this brand identity in 1.5 months. While I continue to flush out this case study, I think the following illustrates my process. I sketch. I digitize those top sketches in black & white and have the client pick 2-3 that they’d like to move forward with. Then I flush out full logos for those selections with color palettes and various orientations.