Branding • Ad Campaign
The Villa at Florham Park
I created the full brand identity for this senior living home which sit’s under the Lutheran Social Ministries of New Jersey brand. Following the logo and brand creation, I rolled out print and out-of-home advertising campaign for awareness in the upstate New Jersey area.
The Team
Creative Director: Michael Licata
Art Director: Renee D’Angelo
Their Story
The Villa at Florham Park is a senior living home in upstate New Jersey. The landmark was formerly home to the Sisters of Charity of Saint Elizabeth which gained a new owner in 2016. I created their new logo which is a nod to their rich history but is careful not to make religion the focal point either. Following the identity of The Villa was a brand campaign that consisted of print ads, out-of-home, and a trifold brochure.
