HerClub Brand Identity

HerClub is helping women on the golf course, and in the board room by giving them the tools, confidence, and skills they need to succeed in their professional careers. I created the initial HerClub logo years ago out of urgency at the inception of the company. It was long due for a refresh. The HerClub brand needed a stronger and more cohesive presence that matched its growing reputation. It’s both professional, female-focused, and approachable, just like its mission.