Oliver Healthcare Packaging
Oliver Healthcare Packaging, a global leader in medical packaging, was in need of a clear brand and positioning to set them apart from their competitors. This meant rebuilding their website from the ground up, from their brand voice to their product photography. We completed this project in three overlapping sprints within four months.
I co-directed a two-day, on-site photoshoot to elevate the brand’s product imagery, producing a refreshed visual library that was integrated into the redesigned website and carried forward into print materials. I retouched every product image. Other responsibilities included:
Conducting industry-wide competitive analysis to inform visual direction and differentiate the product imagery
Leading and managing a freelance designer, ensuring alignment with creative vision and project timelines
Exploring and defining branding directions to establish a cohesive visual identity
Designing wireframes and high-fidelity web experiences in Sketch
Presenting progress and design rationale through both internal reviews and client-facing presentations
My Role
Interactive Director: Raymond Olah
Creative Director: Michael Licata
Art Director: Renee D’Angelo
Creative Strategy Director: Sara McMillan
The Team
By building a comprehensive library consisting of sleek product imagery and revamping the brand through bold use of gradients + triangular patterns, the result is a cohesive, high-impact visual system that showcases their brand as the global leader it is.
Real Results